EXOBOT Brand Identity
Exobot, a Canadian company in a booming robotics industry, needed a clean, unified presence to match the high-quality pace of their rapid growth. Rather than disrupt their momentum with abrupt brand changes, I built on the foundation of their existing (yet limited identity, low-res sphere logo) that became recognised, originally commissioned by Maxime Fortier to Jeremy Harvey & then wrapped it in a cohesive brand package with a clear line of sight for future evolution. This included an attempt at streamlining their website, strengthening their traditional brand identity in itself & creating promotional items, all along a narrative line letting Exobot focus on scaling their business while setting the stage for a seamless brand evolution. This set the pace for a strong, slow, but steady, consultancy relationship based on strategy, marketing & sales positioning. Anytime we can help Exobot align or clarify their comms, it is an absolute pleasure.
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