EXOBOT Brand Identity
Exobot, a Canadian company in a booming robotics industry, needed a clean, unified presence to match the high quality pace of their rapid growth. Rather than disrupt their momentum with abrupt changes, I built on the foundation of their existing limited identity (low res sphere logo) — originally comissionned by Maxime Fortier to Jeremy Harvey — and wrapped it in a cohesive brand package with a clear line of sight for future evolution. This included an attempt at streamlining their website, strengthening their traditional brand identity and creating promotional items, all designed to let Exobot focus on scaling their business while setting the stage for a seamless brand evolution. This set the pace for a strong, slow but steady consultance relationship on strategy, marketing & sales positioning. Anytime we can help Exobot align or clarify their comms, it is always a pleasure.
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